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Some thinking on marketing topics from Amiable Marketing.
Agree disagree, add to the discussion...
Sam Birkett
Feb 15, 2021
4 min read
Do your leads have false or genuine interest?
What do I mean by this title? Well, ask most people who work in higher and executive education what motivates them, and makes their job...
Sam Birkett
Feb 8, 2021
4 min read
A Tale of Two Programmes – How to market a successful executive education programme now?
With executive education under financial pressure due to COVID-19, it’s understandable that teams may be tempted to rush out new products...
Sam Birkett
Sep 3, 2020
4 min read
Are we always stronger together? A lesson from down the pub.
I was reading an article, which is a few years old now, on HBR: Stop wasting money on Team Building by Carlos Valdes-Dapena. An...
Sam Birkett
Apr 23, 2020
6 min read
Is it time to re-build the 'fourth wall of marketing'​?
Right, what on earth do I mean by this article title? Those who know me, know I love drama, acting, directing, writing and so on, which...
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