Helping universities and business schools grow and differentiate their executive and professional education
Delivering demonstrable benefits
If you're a university or higher education organisation looking to build new or revitalise income streams which translate research into practical industry impact, I can help.
Reduce the risk of programme launches and build efficient, sustainable recruitment strategies.
Bringing over 18 years of experience working with world-leading organisations, I can get to itches that many, including AI, can't scratch.
Clients include
Services
Programme value proposition refresh
Clarify who your programme is for, what makes it truly distinctive, and why applicants should pick you. Get a clear, tested story you can put to work.​
Executive Education launch accelerator
Move from ideas to enrolments fast. Validate demand, refine messaging, and launch a live campaign.
Persona & decision journey mapping
Turn generic marketing into targeted action: map data-driven journeys and motivations of your key audiences, improving conversion rates.
LinkedIn Demand generation
Take the guesswork out of lead generation. From set-up to campaign management and content creation, build and run a LinkedIn engine designed to attract high-quality leads.
Conversion funnel health check
Stop losing applicants who should convert. Audit your current application process, communications, and nurturing, delivering a shortlist of fixes proven to improve conversion rates.
Brand & strategy workshops
Get your academic and programme leadership aligned behind a differentiated, audience-centric vision. Invest in a facilitated workshop to clarify purpose, priorities and messages.
What next?
Email me or message me on LinkedIn for a discussion of your needs
Why use an education marketing specialist?
My clients all have great marketing teams, what I add is the independent, sector-specific experience that can help 'fill the gaps', and provide marketing enhancements quickly and cost-effectively.
Teams have a wide range of activities, with both time and focus stretched. I can provide a concentrated project to analyse, recalibrate, and launch new campaigns and processes.
I'm also fortunate to have a collection of education sector collaborators in design, video, copywriting, market research, analytics and social media who can complement your projects.
I've worked and led teams in marketing and business development roles for the last 16 years at some internationally prestigious organisations, mainly in the education and professional service sectors. In 2018 I decided to set up on my own and founded Amiable Marketing, based in Oxfordshire, providing services across the UK and internationally.
My experience has taught me some fundamental lessons on how to implement effective marketing strategies. Most importantly, that marketing only works when you balance your people, the organisation's objectives and the systems you employ - the strategic, operational and tactical.
Having been in the same situation myself, I know that it often takes an independent experienced eye to assess your strategy and to focus on a particular project to help you keep the everyday operations going. So, if you think I might be able to help you I'd love to have a chat.
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P.S. I also run a team building company Murder Most Corporate, which runs team murder mystery sessions for education teams and businesses. My team building sessions complement my marketing projects neatly, so please feel free to explore and see if this might be of interest as well.
I'd love to discuss your needs and how I might help, so please get in touch
Connect with me
+44 (0)7917 697833